## Introduction
Website content is one of the most important parts of your website. It’s what your users see when they visit your site, and it can be the deciding factor in whether or not they stay on your site or bounce away.
In this article, you’ll learn how to write great website content that will keep your users coming back for more!
## What is Website content?
Your website content is the text, images, videos, and other media that you add to your site. It can be anything from a blog post to an e-book. Your website content can be static or dynamic. Static content is text and images that don’t change. Dynamic content, on the other hand, is text or images that can change based on user input. For example, if you have a form on your website, you can use dynamic content to show different messages to the user based on what they’ve entered in the form. You can learn more about static and dynamic content in Static vs. Dynamic.
As you can see, there are many different types of content that you can add to a website. The type of content you use will depend on the type of website you have and the content you want to convey to your users. For more information about website content, check out the Website Content Guidelines below.
## Website Content Guidelines
There are a few things you should keep in mind when writing website content for your website:
– Write for your users
– Your users should be able to understand your website content quickly and easily. If they have to read a lot of text to find what they are looking for, they may leave your site and never come back. Make sure your content is written in a way that is easy to read and understand. If you have any questions about how to do this, you may want to check out How to Write for the Web by Smashing Magazine.
Note: If you are writing about a topic that you are not an expert on, make sure that your writing is clear and easy to understand. Don’t assume that just because you are an expert in your field that your readers will know what you’re talking about.
– Keep your content short and to the point. If your users can’t understand what you are trying to say in one paragraph, they probably won’t understand it in the next paragraph either. Keep your paragraphs short and your sentences short as well. It’s okay to have a few sentences that are longer than one or two words, but don’t make your paragraphs or sentences too long or your content will be hard to read.
– Make your content searchable. Search engines like Google and Bing look for keywords in your content, so make sure you use those keywords as often as you can. You don’t have to use all of your keywords in a single paragraph, but you should try to use at least one keyword in every paragraph. If a user is searching for a specific term, they will be more likely to find your content if it has that keyword in it. You may also want to add a meta description to your content to help search engines better understand what your page is about. Learn more in Search Engine Optimization.
– Be consistent. Your content should look the same on every page of your site so that your users know what to expect when they come to your page. This means that you should use the same fonts, colors, and styles on all your pages. You should also be consistent in the way that you format your paragraphs, headings, and sub-headings so that users know where to look for the information that they want. Learn how to Style Your Content.
## Meta Descriptions
A meta description is a short description of your page that appears in the search results when a user searches for something on Google or Bing. The meta description should be no more than 160 characters, but it’s a good idea to make it a little bit longer than that so that it doesn’t get cut off in search results. Here’s an example of what a meta description looks like in Google search results.
Meta descriptions are a great way to get your content in front of your users when they are searching for something related to what you have to say. However, it’s important that you don’t overuse them because they can make your content look spammy to search engines. If that happens, your page will be removed from search results and your traffic will be affected.
## Images
Images are one of the most important parts of a website because they help users understand and remember information. Images can be used in a variety of different ways, but the most common type of image is a static image. A static image is an image that you upload to your website and that stays on your website for the life of your website. You can use a static image in your website in many different ways. For example, you can use it as the background of a page, as part of a banner, or as a logo. You can also use a carousel, slideshow, or photo gallery to display multiple images on a single page. Here are some of the different ways that you can add images to your site.
## Static Images
Static images are the most basic type of images that can be added to a website. They are easy to use and don’t require any additional software or plugins to be installed on a user’s computer. Static images are great for adding a background image to a page or for using as a logo for your site. They can also be used as a header or footer image on a page. To learn more about using static images, see Adding a Background Image.